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Crown's electric forklifts are used on an every day basis to safely move storeroom materials and cargo. The businesses comprehensive product line comprises of manual propelled pallet stackers and lift trucks, power pallet stackers and trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental conservancy and sustainability are an extremely influential part of the Crown philosophy. Decades of thought leadership have enabled Crown to benefit consumers while improving the environment. ISO 14001 certification has been attained for company stewardship and environmental attentions in production. Crown has proudly achieved numerous awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was started in the rural American neighborhood of New Bremen, Ohio, USA. The business has matured from a one-room operation into an internationally distinguished organization, currently considered to be the 7th leading lift truck maker on the planet.
The Crown company was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later that same year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head these days, becoming the fourth generation of the Dicke descendants to maintain this position.
Now an globally diversified company, Crown first built temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control units took place in a former hardware store located in New Bremen, Ohio, where Crown’s center of operations currently remain.
In 1949, responding to the public’s rising appeal of the television, Crown shifted into the production of antenna rotators. This product was utilized to improve television reception and picture quality. The company’s profitable move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global demand for TV antenna rotators.
History – 1950 to 1975
Crown soon diversified its production to incorporate the restoration of mechanical and electrical components for private and government use in the early 1950's. After a number of successful bids inside a brief period of time, the company had developed a highly regarded business in this field.
Flexibility and achievement dominated Crown’s capability to diversify once again. In 1957, production into the materials handling market started with lift truck production. The company believed the market required a smaller line of superior quality lift trucks. Crown immediately fashioned an exceptional range of modern equipment and swiftly evolved into the most rapidly evolving material handling company with its variety of merchandise.
By 1966, Crown had ventured into the overseas materials handling markets by opening up shop in Sydney, Australia. Sydney is currently a regional headquarters for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering industry leader today, supported by exceptional operations, solid sales and solid manufacturing operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish production plant from a German Company, Steinbock. There they began to construct PTH hand pallet trucks. Later on that same year, Crown started their first London operation situated nearby Heathrow Airport. The sales and service operation of Crown’s complete forklift line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising lift trucks across Europe through autonomous sellers.
History – 1975 to Present
Crown at the moment has a huge network of Crown-owned and independently-owned dealers in various key international markets providing a vast fleet of electric forklifts. They are responsible for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide national marketing and promotional sales support to all seller and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of intercontinental sellers and Crown-owned dealers effectively operate in almost 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.