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The thirty years between 1940's and the 1960's saw a enormous evolution in the number of products offered under the Hyster brand name. In 1946, Hyster opened a plant in Illinois that was fully devoted to mass manufacturing trucks. This allowed Hyster to drive its costs down and, at the same time, offer a better quality product at industry competitive prices. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Hyster, along with the entire forklift industry, continued to expand into different product lines throughout the 1950's and 60's. They started constructing container handlers in the United states in 1959 to satisfy the ever expanding demand for transportation goods. In 1966, Hyster developed a method for enabling a lift truck to go both forward and backwards using the same pedal. This pedal was called the Monotrol pedal, which revolutionized the industry. Later on in the decade Hyster opened a R and D centre in Oregon that was focused on improving the design and performance of forklifts. The centre is still one of the world's greatest testing facilities in the materials handling industry.
As demand for materials handling equipment continued to expand rapidly during the 60's, Hyster considered it necessary to reorient its concentration towards these new mass markets. Thus, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to provide superior quality at a more inexpensive price. A further expansion in production capabilities was necessitated by the need in Europe for Internal Combustion Engine Trucks. To fill this hole, a plant in Craigavon, Ireland was opened in 1980. Through the eighties Hyster continued to focus on developing industry leading forklifts. The Hyster brand name was known throughout the globe for its dedication towards excellence. This attention to quality produced several suitors for the enterprise. In 1989, a large international corporation based in Ohio called NACCO Industries bought Hyster and started an aggressive growth strategy. NACCO quickly replaced the XL philosophy with a more driver oriented forklift that focused on operator comfort, which is well-known as the XM generation of trucks.
The shift in supply change management to a much more just-in-time focused method has meant that Hyster has had to continually invest in new technologies. Acquisitions and investments were made in the United States, Italy, Netherlands, and many other places throughout the globe. All of these investments have made Hyster a world leader in the forklift market. Recently, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which comprises over 300 different versions of lift trucks.
